Daniel Alvarado's Articles on Martech Zone

Total articles: 1
Daniel Alvarado

Daniel Alvarado

Daniel Alvarado is a digital marketing expert and the VP of Technology at White Shark Media. He is responsible for spearheading a team of world-class developers behind White Shark Media’s Compass, an All-in-One Sales Enablement platform for Agencies looking to scale their Pay-per-Click portfolio. Daniel has over 8 years of experience working in the marketing technology industry. He has provided support both from a marketing strategy and a software development standpoint across various roles, including Digital Advertising Manager, Software Architect, and VP of Tech. With an extensive background in technology, Daniel helps organizations use technology to create meaningful experiences, simplify complex tasks and generate value for their clients.
  • Compass: PPC Audit Engine and Sales Enablement Tools for Pay-Per-Click Agencies
    Daniel AlvaradoFeb 16, 2024

    Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services

    Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers.  Sales enablement tools are crucial for helping agencies manage and…

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