Doug Bewsher's Articles on Martech Zone

Total articles: 2

Doug Bewsher

Doug is the CEO of Leadspace. Doug has 20 years of experience building world-class brands in the technology industry. He's created and led B2C and B2B product marketing, demand generation and brand building programs for disruptive technology products and services.

Customer Data Platforms

Doug BewsherJun 24, 2020

Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it’s been challenging to maintain new business growth. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…
Customer Data Platforms

Doug BewsherDec 10, 2015

Infographic: What is Account-Based Marketing?

Account-Based Marketing is strategic approach to business marketing in which an organization considers and targets prospect or customer accounts based on the likelihood of them doing business with the company. This is typically based on an ideal customer profile (ICP) that matches both needs, technologies, and firmographics. Account-based marketing (ABM) has become the go-to strategy for B2B companies to target…

Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

Infographic: What is Account-Based Marketing?

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