AdTech

Bridging the Traditional-Digital Advertising Divide

Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods for their media plans to digital. TV is expected to still account for more than one-third (34.7%) of global media consumption by 2017, though By contrast, time spent accessing the internet is predicted to grow by 9.4% per year between 2014 and 2017. Source: ZenithOptimedia TV commercials, even with DVR

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