Dana Drissel's Articles on Martech Zone

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Dana Drissel

Dana Drissel is a strategic marketing innovator specialized in campaign-driven programs that attract, retain, and nurture prospects through the sales pipeline. Currently the Senior Director of Marketing for Kaon Interactive, she has defined the corporate brand, delivered ROI-based goal measurements, and has introduced a vast suite of Kaon solutions, building a fast growing base of industry-leading customers in a variety of business sectors.
  • Sales EnablementThe Future of Channel Sales
    Dana DrisselAug 4, 2014

    The Utopian Future of Channel Selling

    Channel partners and Value-Added Resellers (VARs) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets and outdated sales tools, they struggle…

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