Denyse Drummond-Dunn's Articles on Martech Zone

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Denyse Drummond-Dunn

Denyse has over 30 years’ experience in senior executive roles with Nestle, Gillette and Philip Morris International. She founded and is President of C³Centricity, a global consultancy that provides strategic counsel to the executive teams of billion-dollar brands. Her latest book Winning Customer Centricity is now available.

Content Marketing

Denyse Drummond-DunnFeb 10, 2025

7 Ways to Guarantee a Customer Centric Website

I was recently reviewing some corporate CPG / FMCG websites, and what a shock I got! These organisations have the consumer in their actual name, so they should be the most consumer-centric, right? Well, yes, of course! Yet few of them appear to consider the consumer’s perspective when creating their websites. Even fewer are sufficiently delighted to make me want…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

7 Ways to Guarantee a Customer Centric Website

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