Daniela McVicker's Articles on Martech Zone

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Daniela McVicker

Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, she contributes to Topwritersreview. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.

Customer Data Platforms

Daniela McVickerMay 4, 2020

What Is The Best B2C CRM for Your Small Business?

Customer relations have come a long way since their inception. The Business2Consumer mentality has also shifted to a more UX-centric mentality instead of sheer delivery of the final product. Choosing the right customer relations management software for your business can be tricky.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

What Is The Best B2C CRM for Your Small Business?

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