Douglas Karr's Articles on Martech Zone
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Pronounce: AI-Powered Speech Coaching That Fits Your Schedule
Clear spoken English has become a core professional skill, not just a language milestone. Meetings, interviews, presentations, sales calls, and leadership moments increasingly depend on how ideas are expressed verbally. Yet most language tools still emphasize reading, vocabulary, or passive…
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When Marketers Need Both: Address Autocomplete vs. Address Validation
Every form submission quietly influences customer trust, data reliability, and campaign results. Getting addresses right has become a frontline marketing responsibility, not a background technical task reserved for backend teams. Address data touches almost every marketing workflow. It influences targeting,…
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App: How To Find Your Company’s Direct Google Review Link
You can find your review link in your Google Business Profile settings, but it's not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I…
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Marketers Are Spending More Time Managing Data Than Getting Insights From It
Modern marketing was supposed to get easier. With more platforms, more data, and now AI layered into nearly every tool, teams were promised clearer insights, faster decisions, and better outcomes. Instead, many marketers feel like they are spending more time…
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Owning the Medium: How Brands Build Durable Advantage in Competitive Markets
In crowded markets, visibility is not the same as advantage. Many brands are present everywhere yet remembered nowhere. They publish constantly, advertise aggressively, and chase algorithmic reach, but remain interchangeable with competitors. The brands that break out do something fundamentally…
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Remote Work: What We’ve Actually Learned About Leadership, Productivity, and People
The conversation about remote work has become strangely binary. It is framed either as a triumph of modern flexibility or as a slow erosion of productivity, culture, and accountability. That framing is not just tired; it is misleading. After several…
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How PR Teams Can Still Win With Organic Social (Without Paid Promotion)
For many PR professionals, organic social media feels like a channel that no longer delivers. Brand posts struggle to reach followers, engagement rates are a fraction of what they once were, and platform algorithms increasingly prioritize paid promotion. Compared to…
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Scan ID Solutions: Enhancing KYC Compliance for FinTech and Banking Apps
Financial institutions face mounting regulatory pressure to verify customer identities accurately while preventing money laundering and fraud. Know Your Customer regulations require banks and FinTech companies to confirm the identity of every account holder through document verification and ongoing monitoring.…
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Navattic: Build Interactive, Self-Service Demos For Your SaaS Product
Modern B2B buyers expect to explore software on their own terms. They research late at night, revisit features weeks later, and compare workflows long before they are willing to talk to sales. Traditional SaaS demos struggle in this environment. Gated…
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Equipping Your Business for Professional Video Marketing in 2026
Creating professional corporate video no longer requires a production truck, a dedicated crew, or a five-figure budget. In 2025, the gap between in-house video and agency-produced video has narrowed dramatically. Cameras are better, microphones are smaller and more reliable, lighting…