Douglas Karr's Articles on Martech Zone
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FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps
The mobile app economy is undergoing a major shift. Mobile developers are rapidly adopting Web2App models, driving user acquisition through web funnels where users purchase subscriptions before downloading the app, enabling more accurate attribution and bypassing App Store fees. Web2App adoption grew by 77% in 2024. Appsflyer This shift was accelerated by the recent Epic v. Apple ruling, which requires…
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FlexClip: AI-Powered Tools That Enable You To Create Videos Effortlessly
Modern marketers are under pressure to publish video everywhere—fast. Budgets are tight, teams are lean, and attention spans are shorter than ever. You still need on-brand intros, promo spots, product explainers, social shorts, webinars, and event recaps… ideally without wrangling complex software, expensive stock libraries, or a weeks-long learning curve. FlexClip Meet FlexClip, an online video creation platform built to…
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Ziflow: The Proofing Platform Top Enterprise Brands Trust to Move Faster
Bringing creative content to life is rarely a smooth process. From endless email chains to conflicting feedback and missed deadlines, the review and approval phase often slows down campaigns that should be moving forward. For marketing and creative teams, those bottlenecks don’t just waste time—they put brand consistency, compliance, and campaign impact at risk. Ziflow Ziflow exists to remove those…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is choosing the right platform: one that’s simple enough to use right away but powerful enough to grow with you. This…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint, both direct and indirect: seeing an ad or hearing about you, visiting your website, making a purchase, using the product or service, seeking help when needed, reading documentation or tutorials, renewing…
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7 Reasons That Sales Teams Are Missing Quotas in 2025
Sales teams are facing mounting challenges in meeting their targets. Economic shifts, complex tech stacks, and evolving buyer needs are making quotas increasingly challenging to achieve. This article breaks down the top reasons for these misses, ranked by impact, based on data from various research sources. Each section provides a concise yet thorough examination of the issue. Table of ContentsMarket…
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Content Was King, Now It Feeds The King
For decades, the marketing industry rallied around a simple mantra: Content is King. The phrase captured a fundamental truth of the digital era. Search engines rewarded publishers who created consistent, authoritative material. Brands built trust and visibility by producing articles, guides, whitepapers, and case studies that proved expertise and answered audience needs. But the dynamics of digital engagement are shifting.…
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App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile (GBP). While your business name, address, phone number, and hours are obvious details, your category quietly drives how and when your profile appears in Google Search and Maps. Choose wisely, and you’ll attract the right customers. Choose poorly,…
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Finding the Best Hosting Company for Your Business: A Practical Guide
When a business owner begins the search for best hosting company, the answers are often confusing. Every provider markets itself as fast, secure, and reliable. Review sites contradict each other. Even peers in your industry might have wildly different experiences. The truth is that there is no universal best choice. What matters is understanding the hosting landscape and aligning it…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey, the progression from awareness to consideration to conversion.…
