Douglas Karr's Articles on Martech Zone
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Stop Applying. Start Hunting: Why Marketing Job Seekers Need to Flip the Script
The job market, especially in marketing, sales, and public relations, is full of talented people hiding behind LinkedIn profiles and job board applications, waiting to be discovered. Yet the reality is that discovery rarely happens that way. Today’s employers, especially…
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Thanksgiving: The Marketing Industry’s Annual, Economic, and Emotional Reset
Thanksgiving is right around the corner. This United States holiday traces its roots, both documented and mythologized, to the early 17th-century settlement of New England. While the familiar tale involves the Pilgrims and the Native American Wampanoag tribe sharing a…
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beehiiv: Create, Grow, and Monetize Your Newsletter
Creators, journalists, and digital publishers are redefining what it means to own their audience. In a landscape where social platforms control distribution and algorithms change overnight, building a direct connection with your readers isn’t optional—it’s essential. Yet managing newsletters, websites,…
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Getscreen.me: Empower Your Agency or Team with Remote Desktop Software
Marketing and agency teams are under constant pressure to manage campaigns, client systems, and creative projects across multiple locations and devices. Whether it’s accessing a client’s computer for troubleshooting, presenting creative concepts live, or managing distributed work environments, efficiency and…
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Incentivized Traffic: How It Helps Apps Grow
Crowded stores make it easy for good apps to disappear. Incentivized traffic is a practical way to break that pattern: give the app a nudge, get it seen, and let organic users take over once the ranking improves. What Incentivized…
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ThorData: How Proxies and Scrapers Drive Competitive Advantage for Marketing and Sales
Modern marketing and sales teams face a massive data challenge. Every day, competitors adjust prices, customers leave reviews across dozens of platforms, and search engine rankings fluctuate minute by minute. Yet most businesses can’t see the whole picture. Websites often…
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How To Fight Form Spam Without Sacrificing Performance
If you’ve managed a website for any length of time, you’ve likely battled the endless stream of spam pouring through your forms. Whether it’s contact submissions filled with nonsense, fake email signups, or junk comments promoting shady links, form spam…
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Zoho: How to Launch Your Small Business with Free Digital Marketing Tools
Starting a business used to mean upfront investment in software, hosting, and marketing. Today, an entrepreneur can build an entire digital presence (website, email, CRM, invoicing, and lead generation) using tools that cost nothing except time and creativity. While you…
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How Transformers Revolutionized Artificial Intelligence
In 2017, a team of Google researchers published a paper titled Attention Is All You Need. That phrase marked a turning point in the field of artificial intelligence. The model architecture they introduced, the transformer, became the foundation for nearly…
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The Growing Education Gap: Why High School Must Evolve to Prepare Tomorrow’s Marketers (and More)
The widening gap between high and low incomes in the United States increasingly originates from education. Those with college degrees continue to earn substantially more than those without, yet fewer young people are pursuing higher education. At the same time,…
