Douglas Karr's Articles on Martech Zone
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Social Media & Influencer Marketing
Repurpose.io: Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts
Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…
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Artificial Intelligence
Syllaby: Utilize AI To Generate Powerful Social Media Videos At Scale
While an effective medium and channel, developing social media videos is a labor-intensive task that is outside the budgets and resources of most companies. Content is king, and video is now the lifeblood of engagement on social media platforms. Syllaby is an AI-powered video script writer and producer changing the game for businesses and marketers alike. Syllaby isn’t just another…
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E-commerce and Retail
Reship: Expand Your E-commerce Business Globally with Reship’s B2B Solutions
Expanding to international markets is a pivotal strategy for many businesses. However, challenges like international shipping complexities, storage constraints, and efficient return management often pose formidable obstacles. Reship’s business-to-business (B2B) solutions offer a transformative approach to address these challenges and empower businesses to thrive globally. Discounted International Shipping Rates One of the most significant advantages of partnering with Reship for…
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Analytics & Testing
Conferize: The All-Inclusive Event Platform
Event management can be a daunting task, requiring meticulous planning and coordination. Conferize is here to simplify the process, offering a user-friendly platform designed to meet the needs of event organizers, whether you’re in sales, marketing, or involved in online technology. Conferize is tailor-made for event organizers in the sales, marketing, and online technology fields. Whether you’re planning a conference,…
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Sales Enablement, Automation, and Performance
Kompyte: Boost Your Sales with Competitive Intelligence Automation Software
Staying ahead of the competition is crucial. That’s where Kompyte, powered by Semrush, takes the hassle out of competitive intelligence and helps your sales teams close more deals. Kompyte scans millions of data sources daily, effortlessly identifying changes in your competitive landscape. It tracks all your competitors’ online activities, effectively filtering out the noise and leaving you only the insights…
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Sales Enablement, Automation, and Performance
Seismic LiveDocs: Personalize Sales Documents and Presentations At Scale
Companies need to adapt to rapidly changing market conditions. This includes creating and updating sales documents and presentations quickly and effectively. Seismic LiveDocs offers a powerful solution that puts the power of dynamic content automation at your fingertips. Here are some key features and benefits: Efficient Sales Document Personalization – With Seismic LiveDocs, your sales team can create and update…
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Sales Enablement, Automation, and Performance
The Science of Persuasion: Six Principles That Influence Decision-Making
For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…
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Social Media & Influencer Marketing
25+ Ways Your Brand Can Safeguard Your Social Media Followers’ Privacy
As the digital landscape has evolved, so has the realm of social media privacy. Each major platform has taken steps to adapt its practices and policies in response to user concerns, regulatory changes, and evolving technologies. Here, we delve into the changing landscape of social media privacy and how leading platforms have managed their members’ private data. Facebook: In its…
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Paid and Organic Search Marketing
How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization (SEO) reigns supreme when achieving online success. As we’re working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed and overall site performance. Backlinks to the page. Page content and metadata. As we monitor our client’s keywords and associated ranking with…
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Content Marketing
Best Practices for Implementing a Favicon For Your Website
When they were originally introduced, the favicon designated an image to be displayed when users saved a URL shortcut on their desktop. Today, your website favicon may be displayed in browser tabs, email clients, social media shares, and search results. A favicon is now a necessary branding element of every website but are often overlooked… they shouldn’t be. Favicons are…
