Douglas Karr's Articles on Martech Zone
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Gravity SMTP: Ensure Reliable Email Delivery of Form Leads Using Gravity SMTP
A colleague of mine requested my assistance after he migrated a client's WordPress site to a new host, and the email notifications from their Gravity Forms weren't making it to the client's inbox. Response times are critical to closing business…
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Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex Workflows
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt…
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Track Call (Tel) Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn't just a platform to load all your website's scripts; it's also a robust tool to customize where and…
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Track Mailto Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn't just a platform to load all your website's scripts; it's also a robust tool to customize where and…
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Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value
Founders of the first large MarTech company I worked for said that SaaS was like making money in your sleep. Within a few years, they'd multiplied their development team, had a mile-long product backlog, and had competitors chipping away at…
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The Power of Saying “No” in Business: Building Trust And Prioritizing Success
The pressure to say yes to every request, opportunity, or demand can be overwhelming. I'm as guilty as most people... often overextending myself and setting expectations I can't meet. I don't do it intentionally; I'm overly optimistic and often assume…
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Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter , Facebook , YouTube , and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware…
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Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It's been [yearssince date="4/1/2004"] years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail's rapid market…
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Mastering Email Response Management: A Comprehensive Guide for ERM
Email has become an integral part of modern business communication, and managing email responses effectively can significantly impact customer satisfaction, productivity, and overall organizational efficiency. Email response management refers to handling incoming emails in a timely, consistent, and organized manner.…
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Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person's personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information ( PII ) without their consent or…