Douglas Karr's Articles on Martech Zone
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Email Marketing & Automation
Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business’s financial health. Understanding the return on investment (ROI) of their digital transformation (DX) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good times, companies often look at how to innovate, capture market…
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Content Marketing
Dear Tech Marketers: Stop Marketing Features Over Benefits
Dear Tech Marketer or SaaS Enthusiast, It’s undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer’s heart. We understand the complexities, the sleepless nights, and the countless lines of code that go into transforming concepts into reality. It’s no wonder you’re proud of…
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Email Marketing & Automation
InboxAlly: Improve Your Inbox Placement by Increasing Email Engagement Signals to ISPs
Emails flood inboxes from every direction, and internet service providers (ISPs) are challenged to identify good senders from malicious ones. The challenge of ensuring your carefully crafted messages reach their intended recipients has become paramount. Amidst the complexities of spam filters, stringent algorithms, and shifting sender reputations, the struggle to secure a spot in the coveted inbox rather than the…
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E-commerce and Retail
Mastering Price Intelligence: The Complete Guide to Smarter, Data-Driven Pricing Strategies
Pricing isn’t just about costs and margins—it’s a strategic lever that can make or break your competitiveness. As customers become increasingly savvy and price-aware, businesses must rely on more than intuition to set prices. That’s where Price Intelligence comes in: a data-driven practice that equips organizations with real-time insights into the pricing landscape. 29% of respondents rated low prices as…
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Content Marketing
What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…
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Content Marketing
Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)
I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There are additional challenges with getting voiceover work done, too: Talent – It’s not always easy to find the right personality…
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Content Marketing
How To Host WordPress With Amazon Web Services (AWS)
Hosting a WordPress site on Amazon Web Services (AWS) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here’s an overview of the steps (click to jump to the instructions below): Create an Amazon Web Services Account Set up an EC2 instance Connect to your EC2 Instance Install and Configure the LAMP…
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Paid and Organic Search Marketing
20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a…
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Content Marketing
How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems (CMS) are nowhere as robust as Google’s engine when it comes to providing great results. Instead of using the internal search on sites that I’m trying to find information on, I often utilize Google’s ability to just search a single domain. Just type site: and the domain you wish to search along with…
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Customer Data Platforms
WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
