Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 148 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Content Marketing

Douglas KarrJun 27, 2023

Iframe Breaking: How To Stop Unauthorized Iframing Of Your Content

A visitor to my site once informed me when he clicked on one of my links on Twitter; he was brought to my site with a big popup and a malicious code warning. That’s enough to scare the heck out of someone, so I started doing some testing. There was nothing wrong with my site – the problem was the…
Event Marketing

Douglas KarrJun 26, 2023

ON24 Webinar Benchmarks Report: How Well Are Your Webinars Performing?

Webinars are one of the most powerful tools for creating more engagement, collecting more data, and driving more efficiency out of your marketing efforts. But what does a good webinar program look like, and what can you do to make your webinars stand out? The ON24 Webinar Benchmarks Report for 2022 highlights the profound influence of digital engagement platforms on…
E-commerce and Retail

Douglas KarrJun 26, 2023

Broadleaf Commerce: A Unified, Headless, and Microservice PaaS for Ecommerce

As businesses grapple with the increasing complexities of commerce, solutions like Broadleaf Commerce are invaluable. Broadleaf Commerce is a software solution designed to handle the intricacies of the commerce industry. Its principal mission is to remove hurdles to innovation, providing an open, truly headless, and modular platform built explicitly for complex commerce. Before we speak to the platform-as-a-service (PaaS), let’s…
Social Media & Influencer Marketing

Douglas KarrJun 25, 2023

Sniply: Add A Call-To-Action To Every Link You Share

Every day, influencers share links online that drive traffic to other sites… albeit within their content or through social media sharing. While that’s of huge value to the destination site, what about the brand or influencer sharing the content? Could you add your call-to-action (CTA) to the destination site? With Sniply, that’s possible. What is Sniply? Sniply works by using…
Social Media & Influencer Marketing

Douglas KarrJun 24, 2023

ShortStack: How To Create a #Hashtag Contest on Social Media

If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking. UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than…
Content Marketing

Douglas KarrJun 22, 2023

What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using

If you’ve been a consistent visitor to Martech Zone, you’ve likely seen a remarkable difference in WordPress‘ performance over the last year. I’ve been speeding up WordPress to improve my user experience (UX), and it’s also a critical ranking factor in organic search (SEO) – which dominates my overall traffic to the site. Simultaneously, I’ve been utilizing Ezoic to increase…
Marketing Tools

Douglas KarrJun 21, 2023

Creately: A Data-Connected Visual Workspace to Brainstorm, Map, Plan, And Document Your Marketing Strategies

In today’s business landscape, brands face constant challenges, including turnover, industry shifts, and evolving consumer preferences. With these changes, capturing and preserving institutional knowledge becomes paramount. Brands must find innovative ways to capture their brainstorming and planning processes, ensuring that valuable insights, strategies, and ideas are not lost. Brainstorming and planning sessions are the lifeblood of any successful brand. They…
Artificial Intelligence

Douglas KarrJun 21, 2023

Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business

I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
Sales Enablement, Automation, and Performance

Douglas KarrJun 20, 2023

JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform

Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a robust customer communication platform, solves this problem by centralizing all your contact channels in one convenient location. Centralize All Your…
Content Marketing

Douglas KarrJun 20, 2023

How To Increase Website Reliability with Multi-CDN

A content delivery network (CDN) is a group of servers that are geographically distributed and help in the process of delivering website content to users. This content could be JavaScript files, sheets, videos, HTML pages, etc. With the increasing popularity of CDNs, more companies and websites are starting to utilize them, but this doesn’t mean they can’t still have flaws.…

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