Douglas Karr's Articles on Martech Zone
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The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4
We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into…
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Free and Easy Wireframing with Wireframe.cc
Wireframing is a crucial step in the process of designing websites or digital applications, and it’s directly related to sales, marketing, and online technology. Here’s an explanation: Wireframing is a visual representation or a skeletal outline of a web page or application’s layout. It’s typically created in the early stages of the design process to outline the structure and basic…
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The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…
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Localytics: Mobile App Marketing and App Analytics Platform
In mobile app marketing, the key to success is engaging your audience on a deeper, more meaningful level. That’s where Localytics comes in. As a leading mobile app marketing and analytics software, Localytics empowers businesses to deliver personalized mobile app campaigns that drive engagement, loyalty, and conversions. In this article, we’ll explore why Localytics should be your go-to solution for…
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Email Monetization: 10 Ways That Publishers Monetize Their Newsletters
Every Monday, we send a newsletter of the articles published in the last week at Martech Zone. It’s growing in popularity. Since launching it over a month ago, we are nearing 5,000 subscribers. While we’ve automated the newsletter using Mailchimp, we still make edits each week before it’s sent. Our long-term goal with the newsletter is to drive leads to…
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Unlock the Power of AI: The PROMPTAI Model for Prompting Generative AI Platforms like ChatGPT
The demand for high-quality, engaging content is at an all-time high. Sales and marketing professionals constantly seek efficient ways to create compelling content that resonates with their target audience. Enter Generative AI, a game-changing technology that can assist in content creation, and the key to harnessing its potential is crafting effective prompts. What is Generative AI Generative AI, short for…
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CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms
Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…
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WordPress: How To Add A Modified Date Column To Your Posts View And Make It Sortable
If you’ve been a long-time reader of Martech Zone, you have likely noticed the work I’ve been doing to remove outdated articles and update articles that are popular but outdated. When working within my posts page in WordPress admin, I filter the view significantly to identify articles to delete or update. One of the fields that I needed was the…
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Digital Signature vs. Electronic Signature: Understanding the Difference
The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are “Digital Signature” and “Electronic Signature.” While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities and legislative history. Digital Signature: A Fortified Layer of Security Digital signatures are like the fortified vaults of the digital…
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Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers
Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content…
