Douglas Karr's Articles on Martech Zone
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Advertising Technology
What Is An Ad Server? How Does Ad Serving Work?
An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the right audience at the right time, based on various targeting criteria and campaign settings. Ad servers also provide tracking and…
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Customer Data Platforms
Riddle: The Ultimate Quiz Maker for Marketers to Collect First-Party Data
In today’s competitive digital landscape, marketers are constantly searching for effective strategies to cut through the noise and engage their audience. Riddle, an online quiz-maker platform, has emerged as a popular solution for marketers to create engaging quizzes with integrated lead-generation features. One significant differentiator for Riddle.com is its use of first-party cookies (1P), ensuring accurate data collection while respecting…
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Content Marketing
Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile…
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Email Marketing & Automation
How To Properly Build A Survey With Any Email Platform
Building a webpage with a form is ideal if you’re trying to capture information like a survey. However, getting an email subscriber to click through to a form isn’t advisable. The best approach is to have your subscribers respond to the survey directly by interacting with the email. Unfortunately, email clients don’t support modern HTML standards, and several email clients…
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E-commerce and Retail
Zapiet: Enable Delivery and Store Pickup On Your Shopify Store
During lockdowns, I assisted a local farm doing meat delivery in Indianapolis through their Shopify store. They had a number of vendors who assembled the system prior to me coming on board but had quite a few issues with the integrations. I helped to tighten the integrations and optimization of the site, helping them to achieve record sales and reducing…
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Paid and Organic Search Marketing
Rank Math: How To Use Custom Fields In Your WordPress Page Titles
As I’ve been building out our acronyms on Martech Zone, the inevitable happened when I had a single acronym with multiple definitions. Specifically, PaaS: Platform as a Service Payment as a Service At issue here is my page title is a duplicate. Both page titles were: What is PaaS? | Martech Zone Acronyms SEO audits with Sitechecker continued to nag…
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Content Marketing
Elfsight Apps: Easily Embeddable Ecommerce, Form, Content, And Social Widgets For Your Website
If you’re working on a popular content management platform, you’ll often find a great selection of tools and widgets that can be easily added to enhance your site. Not every platform has those options, though, so it often requires third-party developers to integrate the features or platforms that you wish to implement. One example, recently, was that we wanted to…
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Paid and Organic Search Marketing
How To Optimize Your YouTube Video and Channel
We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into enhancing their YouTube presence and the associated information…
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Marketing Tools
What Is Mind Mapping? How Can You Use Mind Mapping to Improve Your Marketing Strategies
Mind mapping is a visual thinking tool that helps individuals represent, structure, and organize information or ideas. It involves creating a diagram with a central topic, from which related subtopics, concepts, or keywords branch out. This hierarchical structure allows users to easily identify and understand connections between ideas, facilitating brainstorming, problem-solving, and learning. History of Mind Mapping The concept of…
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Social Media & Influencer Marketing
The Top Social Media Trends for 2023
The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…
