Douglas Karr's Articles on Martech Zone
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BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix
Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy, the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. https://youtu.be/tepOhozMW2w BeAddy provides valuable insights and control over the creation, execution, and optimization of their online advertising campaigns. Ad Creation: Streamline Your Ad…
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How To Optimize Your Blog Platform and Posts For Search Engines
Having a well-optimized blog is essential for gaining visibility and attracting a steady stream of organic traffic. Search engine optimization (SEO) plays a crucial role in driving your blog’s success by ensuring that it ranks higher in search engine results pages. Much has changed since I wrote Corporate Blogging for Dummies over a decade ago… and I still want to…
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Why Are Brands Still Blogging? Features, Platforms, and Benefits
It’s hard to believe it’s been over a decade since I wrote Corporate Blogging for Dummies! In that time, I’ve seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical as companies require a simple process for quickly publishing articles, news, and building their content library. Blogging Continues To Dominate…
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UpCity: A Trusted B2B Service Provider Directory
Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers a range of benefits that can help B2B service providers thrive in their respective industries. B2B service companies that should…
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SEOReseller: Expand Your Agency’s Offerings With This White Label SEO Solution
I’ve been an outspoken opponent of pure SEO consulting for some time. While there are some amazing consultants out there, I’m stunned at the advice that I hear many SEO agencies providing their clients. We’ve been assisting an e-commerce platform this year and their niche platform is already dominating organically due to the performance and customer experience they’re providing. Not…
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Wordcount: How Many Words Per Post Is Better For Search Ranking and SEO?
One of the newest features of my site I’ve worked on over the last year is the collection of acronyms we now have. Not only is it driving a ton of cross-article engagement on our site, but the content is also ranking incredibly well. That would come as a great surprise to many of the gurus out there that would…
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101 Questions You Can Ask Your Followers On Social Media To Engage Deeper With Your Brand
Asking questions is a great strategy for engagement on social media for brands. Here are ten reasons why asking your followers on social media can help you with your social media marketing: Encourages interaction: Questions prompt your followers to respond, which leads to increased interaction and engagement. It invites them to participate and share their opinions, experiences, and ideas, making…
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How To Craft Compelling Text Messages (SMS) That Drive Results
When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…
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Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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WordPress: Add A Custom Class If The Post Was Published Today
I’m constantly getting requests from our clients for customizations I’ve never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They wanted to incorporate the class on archive pages, search results, and single post page templates of their child theme. To…
