Douglas Karr's Articles on Martech Zone
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How To Exclude Tags In Google Tag Manager By The Visitor’s Logged-In User Role in WordPress
Throughout any day, I log into Martech Zone to read form submissions, add and edit content, and improve the site’s performance. At issue is that I don’t want that activity skewing my analytics or executing tags within Google Tag Manager (GTM), such as opening my chatbot or detecting a visitor’s location using an IP lookup service (our chat tag fires…
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Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
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Online Infographic Makers and Platforms
For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand…
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ProductionCrate: Subscribe To This One-Stop Shop Of HD Royalty-Free Stock Video, Visual Effects, And Plugins
Video production can be a challenging, time-consuming, and expensive process. Even if you have the best equipment and editing software, you still typically need to find high-quality stock video, audio, and video effects to make your videos look and sound their best. ProductionCrate is a subscription-based service that provides filmmakers and video creators access to high-quality stock video, audio, and…
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Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know
Father’s Day is a personal and emotional holiday for many, myself included. Since losing my dad a few years ago, I still catch myself in moments of nostalgia, wandering through the aisles at Lowe’s, eyeing a tool or gadget I would’ve grabbed for him without a second thought. If you’re lucky enough to have your dad still around, take a…
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Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…
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Chatbase: Train ChatGPT and Launch Your Intelligent Website ChatBot Without Any AI Expertise
The traditional chatbot developed years ago had a simple experience… ask a question and the bot attempted to comprehend the question and provide a relevant answer. Designing a chatbot experience was rudimentary: searching for keywords and phrases, utilizing logic trees to provide direction, and rarely responding appropriately. For the most part, I believe most users (like myself) found them infuriating,…
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Spiro: An AI-Driven CRM for Manufacturers and Distributors That Meets Today’s Sales Challenges
Managing customer relationships and sales processes can be daunting, especially for manufacturers and distributors. Traditional CRM systems often fall short, frustrating manufacturers and distributors with manual data entry, lack of visibility, and missed opportunities. However, Spiro, an AI-driven CRM, is changing the game by addressing these challenges head-on and providing a comprehensive solution. One of the most common complaints about…
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ScoreApp: Enhance And Grow Your Lead Collection with Quiz Funnel Marketing
Collecting high-quality leads is a fundamental challenge companies face in today’s digital landscape. Traditional methods often fall short of providing relevant and actionable insights. ScoreApp presents a practical solution through quiz funnel marketing. By leveraging quizzes and assessments, ScoreApp enables businesses to attract warm leads, gather insightful data, and boost sales effectively. What is Scorecard Marketing? A Scorecard: much like…
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Looka: Your AI-Powered Logo and Graphic Branding Site
Having a strong and memorable brand identity is crucial for success. That’s where Looka comes in. Looka is an innovative AI-powered logo and graphic branding site that empowers entrepreneurs and small businesses to design stunning logos and build a cohesive brand effortlessly. With its user-friendly platform and powerful AI technology, Looka easily creates a professional and visually appealing brand identity.…
