Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 161 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Analytics & Testing

Douglas KarrMar 6, 2023

Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization

As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
Mobile Marketing, Messaging, and Apps

Douglas KarrMar 6, 2023

Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior

While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing…
Paid and Organic Search Marketing

Douglas KarrMar 3, 2023

Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker

As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I’ve experimented with and purchased subscriptions for over the years. In all honesty, I’m growing quite frustrated with the bells and whistles that every SEO platform continues…
Paid and Organic Search Marketing

Douglas KarrMar 3, 2023

How to Optimize a Landing Page for SEO

A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It’s the last page before a visitor calls, sets an appointment, adds a product to a cart, or fills out an information form.…
Content Marketing

Douglas KarrMar 2, 2023

Exit Intent Popup Code Snippet in JavaScript And jQuery

One of the projects that I’m working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There’s additional development I’m working on so that I can widgetize this method for WordPress and have the exit intent section be an actual sidebar… but I did want to…
Mobile Marketing, Messaging, and Apps

Douglas KarrMar 1, 2023

Is Your Business Violating State-Level Do Not Call Regulations with Voice and Text Messages (SMS)?

Seldom a day goes by that I’m not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it’s quite infuriating. I didn’t provide my phone number to any organization with the knowledge that my number would be sold and used for prospecting. Do Not Call Legislation The…
Paid and Organic Search Marketing

Douglas KarrMar 1, 2023

What Are The Top Organic Ranking Factors For Google in 2023?

Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…
Content Marketing

Douglas KarrFeb 28, 2023

25 Proven Strategies To Increase Relevant Traffic To Your Site, Blog, Store, or Landing Page

Increase traffic… it’s a term that I hear over and over and over again. It’s not that I don’t believe in increasing traffic; it’s that often marketers are trying so hard to increase traffic that they forget to try to increase retention or conversions with the traffic they already have. Relevance is critical for every visitor to realize that their…
Content Marketing

Douglas KarrFeb 28, 2023

Grammarly: The Best Spelling and Grammar Checker for Blogs, Articles, Emails, Mobile, and Social Media

If you’ve been a reader of Martech Zone for a while, you know I could use a lot of help in the editorial department. It’s not that I don’t care about spelling and grammar; I do. The problem is more of a chronic one. I’ve been writing and publishing our articles on the fly for years. They don’t go through…
Analytics & Testing

Douglas KarrFeb 24, 2023

Product Consumption Intelligence is the Future of Behavioral Insights

Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics. Strolling…

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