Douglas Karr's Articles on Martech Zone

Total articles: 4.004 | Page 169 of 401

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrNov 9, 2023

Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience

Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business ( B2B ) and business-to-consumer ( B2C ) communications. Each version of the story uses a…
Douglas KarrNov 8, 2023

What Search Engine Optimization Tasks Can You Automate?

The digital marketing arena is witnessing an unprecedented complexity in search engine optimization ( SEO ) driven by the emergence of diverse search features like local search , map packs , intricate schema markup , ranking factor changes , the…
Douglas KarrNov 7, 2023

WooCommerce: Admin Filter To Find Products Without A Product Image Set

We are helping a client that has a WordPress WooCommerce site that was losing search engine visibility for years due to hundreds of code, configuration, and content issues from years of neglect, installed and uninstalled plugins, and dozens of themes.…
Douglas KarrNov 3, 2023

How To Tether Your MacBook Pro to Your iPad or iPhone Wireless to Connect to the Internet via USB

I've got a great home office with fiber, and my home is both wired and has an Eero mesh network . It's a beautiful setup, but today I found myself in trouble. For the first time ever, my fiber provider…
Douglas KarrNov 3, 2023

Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI

Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we…
Douglas KarrOct 30, 2023

Anova.ai: Marketing Analytics Powered by Generative AI Using Google Analytics

Staying ahead of the game is essential for businesses, especially for small and medium-sized enterprises ( SMBs ). Anova.ai emerges as the game-changer, offering a pioneering platform powered by generative AI ( GenAI ), purposefully designed to empower marketers with…
Douglas KarrOct 30, 2023

How To Track Subdomains In Google Analytics 4 Accounts

By default, Google Analytics 4 ( GA4 ) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That's useful if you want to aggregate all of your company's activities throughout your subdomains in a single…
Douglas KarrOct 28, 2023

AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)

In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF , your reading experience is no longer a passive one – it's a dynamic conversation. Let's dive into how…
Douglas KarrOct 28, 2023

What Does It Require To Achieve A Positive ROI on a Mobile App?

Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let's explore what sets mobile app development apart and how companies can maximize their Return on Investment ( ROI ) on these…
Douglas KarrOct 28, 2023

MarketSnare: The All-in-One Platform for Multi-Location Growth

For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your…

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