Douglas Karr's Articles on Martech Zone
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The Ultimate Guide to Developing Sales Playbooks: Why You Need Them and How to Design Playbooks That Close the Deal
Every high-performing team, whether on the field or in business, relies on more than raw talent to win—they rely on preparation. Success doesn’t come from improvisation alone but from executing a well-rehearsed plan that guides every move toward a specific…
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Detailed: The Free Browser Extension Every SEO Marketer Needs
Whether you’re auditing a landing page, evaluating competitor content, or verifying a client’s site health, every click counts. Yet most tools slow you down with logins, dashboards, or paywalls. That’s where this Chrome and Firefox Extension stands apart — it’s…
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Zazzle: The Easiest Way to Create Branded Swag, Supplies, and Event Marketing Materials
Branding isn’t limited to your logo or website. Every touchpoint, from business cards and packaging to event giveaways, shapes how customers perceive your company. Yet, small businesses and startups often struggle to balance quality, customization, and cost when ordering marketing…
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Mozello: Build a Beautiful Website or Online Store – No Tech Skills Needed
Creating a website or online store should be empowering, not overwhelming. Yet for many entrepreneurs, small businesses, and creators, the process can feel intimidating. From coding and hosting to design and SEO , managing all the technical details often becomes…
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The Leadership Deficit: How America Lost Its Greatest Competitive Advantage
As I sat in the chair at my favorite barbershop the other day, my stylist shared some exciting news. She had just been promoted to manager. Her schedule is always packed because she is talented, personable, and has clearly caught…
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App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
1bers' inboxes, there's a chance that the IP address you're sending from has been blacklisted. You can enter the IP address, the domain, or the subdomain you're sending your email from, and this form will resolve it. [blacklistchecker class="app-container"] What's…
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How Product and Seller Ratings Influence Google Ads Merchants
A decade ago, showing star ratings directly in search results or shopping ads was novel. Today, it is a mature feature of Google Ads , providing both consumers and merchants with valuable insights. For advertisers running Google Shopping or Search…
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ParagraphAI: Your AI Writing Assistant Across Every Device
The demand for clear, confident communication spans across devices, platforms, and purposes. From writing professional emails and academic essays to crafting quick replies and social media posts, many users struggle to find the right tone or phrasing. ParagraphAI was built…
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Procreate for iPad: Where Creativity Becomes Your Brand’s Competitive Edge
Marketers today live in a world of visual noise where audiences scroll past thousands of GenAI ads, identical stock photos, and templated campaigns every single day. Standing out requires something more human, more tactile, and more original. That’s where Procreate…
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The Zero-Cost Problem: Why SPAM Dominates Social Media (Including X)
For two decades, the economics of spam have remained unchanged. It costs nothing to send a thousand messages, a million mentions, or a billion impressions. On social media, where attention is currency and distribution is automated, this imbalance fuels the…