Douglas Karr's Articles on Martech Zone
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Google Ads: How to Automatically Sync Your Spam IP Address Blocklist
My team recently took over our Google Ads account with some assistance from my good friend Aaron Douglas. There were a lot of issues with the account, a combination of insufficient attention from our agency and inflexibility on our company's…
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Rant: Your “AI Slop” Comment Just Insulted Everyone At The Company
Let's walk through how the sausage actually gets made, because I don't think the people signing the invoices have ever visited the factory floor. Year one. Your data team stands up a data lake. They spend eleven months arguing about…
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Follower Counts Lost Their Buyers: What 1M+ Growth Orders Say About Engagement Metrics
Marketers have argued about vanity metrics for a decade. The argument usually runs on opinion, because the people being surveyed have every reason to say the fashionable thing. Purchase records do not have that problem. When someone pays cash for…
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HandBrake: How to Compress Large Video Files Into Fast Web Backgrounds
Nothing communicates energy on a landing page like motion. A short aerial clip playing behind a hero headline can do more for a brand in three seconds than a paragraph of copy, which is why background video has become a…
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SignNow: eSignature Without Envelope Caps or User Limits
Print, sign, scan, email, wait. The manual signature routine survives in far more offices than anyone likes to admit, and it quietly taxes every department that touches an agreement. A sales contract stalls over a weekend. A new hire spends…
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What Is an eSIM and Why Marketers Should Understand This Technology
Mobile connectivity is advancing faster than most teams can keep up with. Those little plastic SIM cards you've been swapping between phones for years? They're on their way out. eSIM technology is quietly rewriting the rules of how people connect around the…
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How Visual Planning Improves Marketing Execution
Marketing teams rarely fail because nobody had an idea. More often, execution breaks in the distance between the idea and the release. A campaign brief sits in one document. Feedback arrives in a chat thread. The launch date lives in…
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The Screen Is the Easy Part
Every digital signage project starts the same way: someone gets excited about screen resolution, mounting brackets, and whether to go with an all-in-one display or a separate media player. Procurement debates NITs and viewing angles for weeks. Then the network…
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The End of the Billboard Spreadsheet: How Onescreen’s AI is Dragging OOH Out of the Dark Ages
For CMOs and media planning teams, the digital advertising landscape has spoiled modern marketing. If you want to launch a highly targeted digital campaign, you can log into a programmatic dashboard, select your specific audience parameters, and see your strategy…
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Pubrio: Catch Companies the Week They Enter Your Market
By the time a company’s entry into a new market shows up in a trade publication or a quarterly database refresh, the opportunity has usually been claimed. A competitor met the new country manager months earlier, shaped the requirements, and…
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Fliki: Turn Scripts, Blogs, and Ideas Into AI Videos in Minutes
Video has become the default format on nearly every channel that matters to marketers. YouTube, TikTok, Instagram Reels, and LinkedIn all reward it; buyers expect a product explainer before they ever talk to sales, and a two-minute walkthrough often lands…
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AI Search is Turning Business Visibility Into an Information Accuracy Problem
Schema alone does not move the needle. Farhad Divecha The AI search question for businesses is no longer only whether they can be found. It is whether AI systems understand, describe and verify them accurately before users ever reach their…
