Douglas Karr's Articles on Martech Zone
-
Email Marketing & Automation
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
-
Customer Data Platforms
Pipl: Transform Your Trust and Safety with Identity Intelligence
Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new ways to exploit vulnerabilities. Pipl…
-
Content Marketing
Formidable: Create Beautiful Directory Listings in WordPress for Business, Teams, Members, and Beyond
As a marketer, adding a directory to your website can significantly boost engagement and revenue. A well-structured directory turns your site into a valuable resource hub – whether you’re showcasing local businesses, creating a comprehensive supplier database, or building an industry expert network. Examples are real estate agents using directories to highlight properties and agents, conference organizers listing speakers and…
-
Advertising Technology
Local Marketing in 2025: The 7 Trends and Technologies Local Businesses Can No Longer Ignore
The landscape of local marketing has transformed dramatically. Google data continues to show that searches for local places outpace comparable searches without local intent. This shift indicates that consumers increasingly expect search results to automatically consider their location, making local marketing more crucial than ever. 78% of shoppers used at least three channels for shopping last year, with 66% planning…
-
Content Marketing
Case Studies for Marketing: Can We Be Honest?
Working in the SaaS industry for so long, I groan as I download and read case studies. Don’t get me wrong; I’ve worked at several companies where we discovered a client doing amazing things with our platform or who has attained incredible results, and we pushed and promoted a case study about them. Marketing isn’t all about acquisition, though. It’s…
-
Content Marketing
Talks.co: Find Your Perfect Podcast Guest or Host Match in Minutes
Podcasting has emerged as one of the most powerful mediums for connection and communication in our digital age. Unlike traditional media, podcasts create an intimate, one-on-one experience where listeners feel personally engaged with the content. The long-form audio format allows for deep exploration of topics, fostering genuine understanding and connection. In our most recent election, the candidates’ visibility on long-form…
-
Sales and Marketing Training
Mastering Inbound Marketing: The Complete Strategic Guide For Heading Into 2025
I spoke to a colleague recently who knew they needed to enhance their digital presence and inbound marketing efforts but felt overwhelmed about where to start. While inbound marketing fundamentals haven’t changed, the technology and strategies that power successful campaigns have evolved dramatically. Let me share what effective inbound marketing looks like in 2025 and how you can build a…
-
Sales Enablement, Automation, and Performance
Custom LMS: The Game-Changer in Sales Training
Sales in today’s business world presuppose more than mere communication with clients. It is a process that is becoming increasingly multifaceted and calls for constant productivity enhancement. One of the most useful tools to help this kind of evolution is the Learning Management System, or LMS, for short. Customized solutions are easily accessible; however, a tailored LMS solution can enhance…
-
Customer Data Platforms
Privacy-First Marketing: A Story of Andrii Holubenko, Who Leads the Way Toward New Order in the Industry
With data privacy regulations like Europe’s GDPR and California’s CCPA reshaping the way businesses interact with consumers, the balance between personalization and privacy has never been more critical. A recent study by Deloitte found that 82% of internet users feel companies must do more to secure their data while privacy legislation continues to tighten worldwide. For marketers, this means adapting their…
-
Content Marketing
Termly: Easily Manage Compliance For Your Sites and Apps
With state-level data privacy and compliance arising with the California Consumer Protection Act (CCPA), the future of intrastate and international compliance is becoming a labyrinth of red tape. I’m not opposed to regulation when corporations continue to skirt and abuse consumer data, but it makes it more difficult for responsible brands to ensure compliance. Expecting a small, global business to…
