Douglas Karr's Articles on Martech Zone
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Jabio: Create Compelling Social Proof through Customer Reviews
In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online by 2029, a 22% increase from 2024. Statista To gain a strategic advantage, businesses online are turning to customer reviews. Online reviews provide social proof of a product’s quality and…
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Foleon: Unlock the Power of Interactive, Dynamic Whitepapers For Lead Generation
Capturing and nurturing leads has become increasingly challenging. Traditional whitepapers, once a cornerstone of B2B marketing, often fail to engage modern audiences. Marketers struggle to create compelling content that attracts potential customers and keeps them engaged long enough to convert. Despite these challenges, whitepapers remain a powerful tool for lead generation. They offer in-depth, authoritative content that addresses specific pain…
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Glide: Automate Your Business Workflows with AI-Driven No-Code Apps
Companies of all sizes constantly seek ways to streamline operations, increase efficiency, and stay competitive. However, many organizations are trapped in a web of outdated processes, relying on cumbersome spreadsheets, clunky off-the-shelf software, and disconnected workflows. These challenges can significantly hinder productivity and growth. Glide Glide is an innovative no-code platform that empowers businesses to create professional, custom apps without…
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Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if there was a way to centralize all these tasks into one powerful, user-friendly solution? Plesk Plesk is an all-in-one web…
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10 Unique Shopping Behaviors Where Retail Technology is Driving Conversions, Order Value, and Profitability
As an online store owner, understanding the unique activities that set e-commerce apart from general internet browsing is crucial for optimizing your platform and boosting your bottom line. While search, filtering, and personalization are indeed fundamental, several other distinctive behaviors characterize the e-commerce user experience. Table of ContentsVirtual Try-Ons and Product VisualizationSocial Shopping and User-Generated ContentDynamic Pricing and Flash SalesCross-Channel…
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Searchspring: Personalize Your Shopper’s Buying Experience with AI
Retailers face numerous challenges. From improving product discovery to increasing conversions and delivering personalized experiences, the pressure to meet and exceed shopper expectations is constant. As consumer behaviors evolve and technology advances, staying ahead of the curve has become more crucial than ever for online businesses. Searchspring Searchspring is an all-in-one conversion platform designed specifically for e-commerce. Combining AI-driven technology…
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Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these processes, boost efficiency, and drive better results? Swaarm Swaarm is a performance marketing platform that’s transforming its clients’ ability to…
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Lusha: Find, Sell, and Close More With Accurate B2B Prospect Data To Fill Your Pipeline
B2B sales and marketing professionals face an uphill battle. Finding the right prospects, connecting with decision-makers, and closing deals has never been more challenging. The sheer volume of data can be overwhelming, making it difficult to identify and prioritize the most promising leads. Additionally, outdated or inaccurate contact information often wastes time and missed opportunities. Lusha Lusha is a cutting-edge…
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goodshare.js: Simplify Your Social Sharing in Web Applications With This Lightweight JavaScript Library
In the age of social media, sharing content across various platforms has become an integral part of user engagement. However, implementing social sharing functionality can often be tedious for developers and website owners. Enter goodshare.js, an open-source JavaScript library that simplifies adding social sharing buttons to your website or application. What is goodshare.js? goodshare.js is a lightweight, modern JavaScript solution…
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GeotargetingWP: How to Redirect Users Based on Their Location in WordPress
A few months ago, a multi-location client asked if we could automatically redirect visitors from specific regions to their internal location pages on the site. At first, I didn’t think it was too difficult a request. I thought I could download an IP address to the location database, put a few lines of JavaScript into the pages, and we’d be…
