Marpipe: Arming Marketers With The Intelligence They Need To Test And Find Winning Ad Creative

For years, marketers and advertisers have depended upon audience targeting data to know where and in front of whom to run their ad creative. But the recent shift away from invasive data-mining practices — the result of new and necessary privacy regulations put in place by GDPR, CCPA, and Apple’s iOS14 — have left marketing teams scrambling. As more and more users opt-out of tracking, audience targeting data becomes less and less reliable. Market-leading brands