Danny Regenstein's Articles on Martech Zone
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Social Media & Influencer Marketing
From Vintage to Vibrant: How Influencer Collaborations Can Reinvigorate Traditional Marketing Channels
Social media has revolutionized how we connect, share, and consume content. Alongside this shift, a new breed of influential individuals has emerged — the social media influencer — and as a result, brands face an uphill battle of cutting through the noise of their competition and capturing the attention of their target audience. In an era dominated by digital media,…
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Artificial Intelligence
Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns
The fear of missing out (FOMO) has long been a driving force for marketing decisions among brand advertisers. In today’s hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride the wave of social media influence, are pouring substantial budgets into collaborations with popular influencers despite the elusive nature of ROI measurement.…