Dana Roth's Articles on Martech Zone

Dana Roth

Dana is the Product Marketing Manager for FORTVISION. Her responsibilities include developing sales strategies and maintaining all digital resources for the platform and building relationships with influencers.
  • Analytics & TestingHigh Conversion Rates

    Tips from High-Converting Sites

    There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it’s getting…

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