Denys Totoruk's Articles on Martech Zone

Total articles: 1
Denys Totoruk

Denys Totoruk

As a Director of the Admixer.HB+ project, an innovative header bidding solution for digital publishers, Denys leads the growth and development of website monetization at Admixer. With over 6 years of experience in multinational AdTech and MarTech Projects, Denys possesses a clear vision of how the programmatic advertising landscape works from the inside.
  • Advertising TechnologyAdmixer: Google Privacy Sandbox Standoff and Solutions
    Denys TotorukApr 30, 2024

    The Privacy Sandbox Standoff: A Quest for Sustainable Solutions

    The battle over Google’s Privacy Sandbox reveals a stark truth: incremental adjustments won’t suffice in a privacy-conscious advertising environment. The IAB Tech Lab‘s assessment of the technology and Google’s retort illuminate the limits of any single approach, underscoring the need for a fundamental rethinking of how advertising value is generated. The IAB’s concerns about granular targeting, fingerprint risks, and competition…

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