Diogo Voz's Articles on Martech Zone
- Advertising Technology
How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things
The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years. To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…
