Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes

While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be weighing his next steps very carefully. Could Apple’s tightening grip on advertisers make it the