High Churn Rates Hamper Game Apps’ Growth — Here Is How to Beat the Odds

A tale as old as time: mobile games invest a lot in acquiring new users while their retention sees a drawdown. The latest game apps data study by Pushwoosh has shown an unfortunate trend for game apps, especially those on Android: their churn rates soar to 75.4% by Day 30. At that, more than half of the costly-acquired audience stops being active on the very same day of the game app install. In this seemingly