5 Ways That Social Listening Builds The Brand Awareness You Really Want

Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore.  You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition.  Enter social listening. Unlike mere monitoring, which looks at mentions and engagement rates, social listening zeroes in on the sentiment