Elizabeth Shydlovich's Articles on Martech Zone
-
Social Media & Influencer Marketing
8 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…
-
Social Media & Influencer Marketing
5 Ways That Social Listening Builds The Brand Awareness You Really Want
Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore. You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition. Enter social listening. Unlike mere…