Frida Cooper's Articles on Martech Zone
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E-commerce and Retail
7 Lessons For Retail In The Age of E-Commerce
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level. Give the shoppers a compelling reason to…