Frida Cooper's Articles on Martech Zone

Frida Cooper

Frida Cooper is a retail analytics researcher with about five years of experience.
  • Lessons For Retail In The Age of E-Commerce

    7 Lessons For Retail In The Age of E-Commerce

    E-commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re…