Gregg Ames's Articles on Martech Zone

Total articles: 1

Gregg Ames

Gregg Ames is the Chief Commercial Officer at Act-On Software, a growth marketing automation platform in Portland, Oregon. In his role, he is responsible for Act-On’s go-to-market and holistic sales strategy. Gregg is passionate about curating and delivering superior customer experiences that delight and resonate with the end-user. He brings more than 25 years of experience in SaaS and MarTech organizations, having held senior roles at Oracle, Kibo Commerce, Conversica, and Turning.

Gregg AmesFeb 8, 2022

Why You and Your Customer Should Act Like a Married Couple in 2022

Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases . Maintaining strong customer relationships not only benefits your organization’s bottom line, but…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Why You and Your Customer Should Act Like a Married Couple in 2022

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