Greg Kimball's Articles on Martech Zone

Total articles: 1

Greg Kimball

Greg is the Global Head of Email Solutions at Validity. He's a creator and a builder. Whether he's designing a website, creating a social network, or building a skyscraper, the process is the same; the details are the game. And he loves playing.

Email Marketing & Automation

Greg KimballFeb 15, 2022

How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?

With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?

Adblock Detected