Graham Page's Articles on Martech Zone

Total articles: 1
Graham Page

Graham Page

Graham Page is a highly experienced research innovator and proven leader of global research teams, with deep expertise in brand and advertising consulting. A recognized thought leader in the application of cognitive science to marketing, Graham pioneered the integration of biometric and behavioral measures into mainstream brand and advertising research over his 26-year career. Currently, as the Global Managing Director of Media Analytics at Affectiva, a Smart Eye company, Graham leads the Media Analytics business unit, revolutionizing how brands and researchers understand consumer engagement through Affectiva’s groundbreaking Emotion AI technology.
  • Analytics & TestingAffectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking
    Graham PageOct 18, 2024

    Affectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking

    Accurate market research is essential in today’s fast-paced and data-driven marketing landscape. Insights derived from consumer behavior and emotional engagement help marketers fine-tune their strategies, understand their audience, and ultimately make more informed decisions. By leveraging accurate market research, brands can ensure their messaging resonates with consumers, leading to better campaign outcomes, improved brand loyalty, and a competitive edge. However,…

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