Grant Lange's Articles on Martech Zone

Total articles: 2

Grant Lange

Grant Lange is is one of the founding members of Evidence Interfaces, a branding and product development collective. He works with companies both large and small to develop effective branding and product development plans.

Grant LangeFeb 23, 2020

The Five Profitable Positions in any Marketplace

In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap…
Grant LangeFeb 15, 2010

The Secret of Building Your Brand like Nike or Coca-Cola

In the American branding structure, there are only two types of brands: consumer-focused or product-focused . If you are going to do any work mucking around with your brand or you are getting paid to muck around with someone else's…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The Five Profitable Positions in any Marketplace

The Secret of Building Your Brand like Nike or Coca-Cola

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