Greg Walthour's Articles on Martech Zone

Total articles: 2
Greg Walthour

Greg Walthour

Greg Walthour is co-CEO of Intero Digital, a 350-person digital marketing agency that offers comprehensive, results-driven marketing solutions. Greg has more than 20 years of experience directing paid media strategies, optimizing SEO, and building solutions-oriented content and PR. He leads a team of experts in web design and development, Amazon marketing, social media, video, and graphic design, and Greg has helped companies of all sizes succeed in the digital age.
  • Search MarketingVideo SEO: How to Optimize Videos for Marketing Impact
    Greg WalthourApr 12, 2023

    Optimizing Your Marketing Videos for Maximum Search Engine Impact

    Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than ever to keep up with trends to ensure you can reach the widest audience possible. Implementing an effective video marketing…

  • Analytics & TestingGoogle Analytics 4 Guide For Marketers
    Greg WalthourDec 22, 2022

    Google Analytics 4: What Marketers Need To Know… And Do… Today!

    On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…

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