Harleen Dorka's Articles on Martech Zone

Total articles: 1

Harleen Dorka

Harleen Dorka is an experienced content writer who focuses predominately on topics relating to digital means of communication and consumption. She has a particular flair for bringing thought leadership ideas and concepts to life in the written word by creating well-structured and researched features across a range of industries incorporating: marketing and social media, consumer trends, technological innovation, retail and branding plus many other sectors.

Harleen DorkaOct 29, 2020

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing

You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing

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