Harleen Dorka's Articles on Martech Zone

Total articles: 1
Harleen Dorka

Harleen Dorka

Harleen Dorka is an experienced content writer who focuses predominately on topics relating to digital means of communication and consumption. She has a particular flair for bringing thought leadership ideas and concepts to life in the written word by creating well-structured and researched features across a range of industries incorporating: marketing and social media, consumer trends, technological innovation, retail and branding plus many other sectors.
  • zombie followers influencer marketing
    Harleen DorkaOct 29, 2020

    Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing

    You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience.  According to the…

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