Hope Morley's Articles on Martech Zone

Total articles: 1

Hope Morley

Hope Morley is COO of Umault, a B2B video marketing agency based in Chicago. She co-hosts the podcast Death to the Corporate Video, a show featuring tools and advice to make B2B videos people actually want to watch.

Content Marketing

Hope MorleyMar 26, 2021

Why Your Corporate Videos Miss The Mark, And What To Do About It

We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer. That’s because corporate video is bland. Corporate video is…

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Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Why Your Corporate Videos Miss The Mark, And What To Do About It

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