Jake Cook's Articles on Martech Zone

Total articles: 1

Jake Cook

Jake Cook is cofounder and CEO at Tadpull, working across eCommerce, digital marketing, and predictive analytics. While he’s worked for companies like Google and Microsoft, these days he’s deeply passionate about helping mid-market companies compete smarter by harnessing their own disparate datasets to turn data into profit with the power of AI.

E-commerce and Retail

Jake CookOct 14, 2022

Tadpull: The E-commerce Data Pond Walkthrough

The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Tadpull: The E-commerce Data Pond Walkthrough

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