James Ellaby's Articles on Martech Zone

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James Ellaby

James is a trained journalist with over 15 years of experience writing about business, entertainment, and technology.

James EllabyOct 5, 2020

Facebook Shops: Why Small Businesses Need To Get Onboard

The impact of the pandemic was especially hard on small retail businesses that could not sell online while their physical stores were closed. Even today 1 Facebook Shops offers a simple solution for small businesses to sell online. Why Sell On…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Facebook Shops: Why Small Businesses Need To Get Onboard

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