With 20 years of experience in marketing, Juli heads up Cloudinary's global communications and customer marketing program. Before joining Cloudinary, Juli ran her own integrated marketing consultancy where she developed and executed successful marketing programs for tech and healthcare companies and nonprofits, managing everything from branding and PR to content marketing and events.
While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever before on more traditional methods of digital communication and adopted new and innovative ways to share our lives and connect from a safe distance. From Zoom to TikTok and Snapchat, we relied on digital forms of connection for school, work, entertainment, shopping, and just keeping in touch with loved ones. In the end, the power of visual content had new meaning. No matter
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of Buy-Online-Pickup-In-Store (BOPIS) and curbside pickup and 90% now preferring home delivery over a store visit.
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