With 20 years of experience in marketing, Juli heads up Cloudinary's global communications and customer marketing program. Before joining Cloudinary, Juli ran her own integrated marketing consultancy where she developed and executed successful marketing programs for tech and healthcare companies and nonprofits, managing everything from branding and PR to content marketing and events.
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of Buy-Online-Pickup-In-Store (BOPIS) and curbside pickup and 90% now preferring home delivery over a store visit.
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