Content Development Specialist with experience in digital marketing. A recent graduate in American Studies and English Culture. Experienced in working in a competitive SaaS environment. Obsessed with all things modern marketing, analytics, and weaving new low-code technologies into business processes. A keen B2B copywriter for various audiences, including developers, marketers, and executives, and a broad range of assets - websites, articles, case studies, video scripts, and more. Currently working for Voucherify.io, dealing with building content strategy, video marketing, and SEO. In private, a fan of video games, literary fiction, and veganism studies.
Reading Time: 6minutes Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops deal with a challenging market situation. Numerous lockdowns forced customers to shop online. The number
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