Jon Arnold's Articles on Martech Zone
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Content Marketing
User Interface Design: Lessons from an Indianapolis Elevator
While coming to and from a meeting the other day, I rode in an elevator that had this user interface (UI) design: I’m guessing the history of this elevator goes something like this: The elevator was designed and delivered with a very straightforward, easy-to-use user interface such as this: A new requirement emerged: We need to support braille! Rather than…