Jonathan Spier's Articles on Martech Zone

Total articles: 1

Jonathan Spier

Jonathan Spier is the CEO of Rev. He has more than 20 years of experience building category-leading companies, including two prior successful roles as a venture-backed CEO at NetBase and PLAE. Spier holds a bachelor’s degree in Computer Science with honors from UC Berkeley and an MBA with honors from Harvard Business School. A native San Diegan, Spier is thrilled to be part of the tech community in his hometown.

Jonathan SpierFeb 17, 2022

Grapes in, Champagne Out: How AI is Transforming the Sales Funnel

Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Grapes in, Champagne Out: How AI is Transforming the Sales Funnel

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