Jim Sterne's Articles on Martech Zone

Total articles: 1

Jim Sterne

Jim Sterne is an international consultant who focuses on measuring the value creating and strengthening customer relationships. Sterne has written eight books on interactive marketing, is the Founding President and current Chairman of the Digital Analytics Association and produces the eMetrics Summit and the Media Analytics Summit.

Analytics & Testing

Jim SterneAug 12, 2015

Water Torture – An Analytics Analogy Goes a Bridge Too Far

Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Water Torture – An Analytics Analogy Goes a Bridge Too Far

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