Judge Graham's Articles on Martech Zone

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Judge Graham

It’s fitting that Judge became president of Sq1, as he has been at the leading entrepreneurial edge of digital his entire career. Before joining Sq1, he was co-founder and CEO of one of the most successful digital agencies in Texas. Judge helped his digital agency grow its client roster to include such notable companies as American Airlines, Mountain Dew, Pier 1 Imports, Dillard’s and Radio Shack. The youngest recipient of Comdex’s “Small Business of the Year” award, (one of the largest trade shows and computer expos in the world), Judge has been a leader in digital marketing/performance media, user experience and web design and development for well over a decade.

Customer Data Platforms

Judge GrahamJun 19, 2014

Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your target audience, drive more sales, and reduce marketing waste. You must align the why they purchase with the who that…

Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

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