Kathy Floam-Greenspan's Articles on Martech Zone

Kathy Floam-Greenspan

Kathy Floam-Greenspan serves as Founder & Chief Strategist at POM Marketing, a senior-level marketing partner for organizations ranging from high-growth startups to $1B+ multinationals. With a rare ability to cut through complexity and get to the heart of what drives results, Kathy is the visionary force behind POM Marketing’s strategy and success. Over her 25+ year career, she has built brands, websites, and lead-generation engines for hundreds of B2B companies—earning a reputation as the go-to strategist for aligning business goals with marketing that actually moves the needle. Clients value her down-to-earth, clarity-first approach that cuts through noise and focuses on what truly matters—and her ability to quickly understand any business, no matter how technical.