Kathy Floam-Greenspan's Articles on Martech Zone
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Kathy Floam-Greenspan
Kathy Floam-Greenspan serves as Founder & Chief Strategist at POM Marketing, a senior-level marketing partner for organizations ranging from high-growth startups to $1B+ multinationals. With a rare ability to cut through complexity and get to the heart of what drives results, Kathy is the visionary force behind POM Marketing’s strategy and success. Over her 25+ year career, she has built brands, websites, and lead-generation engines for hundreds of B2B companies—earning a reputation as the go-to strategist for aligning business goals with marketing that actually moves the needle. Clients value her down-to-earth, clarity-first approach that cuts through noise and focuses on what truly matters—and her ability to quickly understand any business, no matter how technical.
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Kathy Floam-GreenspanMar 24, 2026Next Gen Best Practices to Level Up Your 2026 B2B Marketing Strategy with GenAI
Even though generative AI (GenAI) arrived on the scene within the last few years (ChatGPT just celebrated its third anniversary!), the technology has already significantly changed B2B marketing for this and future generations of leaders. Industry professionals are already grappling…