Kylie Ora Lobell's Articles on Martech Zone

Total articles: 1

Kylie Ora Lobell

Kylie Ora Lobell is a freelance writer based in Los Angeles. She writes about marketing for NewsCred, Convince and Convert, CMO.com, Social Media Examiner, and Vertical Response.

Email Marketing & Automation

Kylie Ora LobellAug 17, 2015

The Pros and Cons of a Double Opt-In Email Campaign

Customers don’t have the patience to sort through cluttered inboxes. They’re inundated with marketing messages on a daily basis, much of which they never signed up for in the first place. According to the International Telecommunication Union, 80 percent of global e-mail traffic can be classified as spam. Additionally, the average email open rate among all industries falls between 19…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The Pros and Cons of a Double Opt-In Email Campaign

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