Kelsey Raymond's Articles on Martech Zone
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Content Marketing
What Publication Editors Want From Guest Contributors in 2023
Consumers expect to be engaged and educated with steady streams of fresh content. In response to this need, publication editors are ensuring they serve up fresh content regularly. But just what are their collective content goals for this year? That’s what our exclusive report, The State of Contributed Content 2023, sought to answer. For this survey, we focused our efforts…
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Content Marketing
Why AI Is Never Going to Replace Subject Matter Experts and How to Choose the Right SMEs
If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it’s a kind of language model that generates a prediction based on previous text, finding the next word in a sequence based on the words that have come before. Even if you haven’t spent…
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Advertising Technology
How To Maximize The Impact Of A Single Piece Of Content For Your Business
A lot of the pressure around content marketing comes from the feeling that we need to be producing new pieces, new ideas, and new formats constantly. Every time we post a video or blog post, the slate goes blank again, and it’s back to square one. It often seems that to be a thought leader means having new — even…