Lindsay Boyajian Hagan's Articles on Martech Zone

Total articles: 1

Lindsay Boyajian Hagan

Lindsay Boyajian Hagan is the VP of Marketing at Conductor, discusses how businesses can create unified, omnichannel digital marketing strategies, and not focus on any one channel in isolation. She also goes in-depth into why organic marketing investments are increasing and its importance of it to the industry.

Paid and Organic Search Marketing

Lindsay Boyajian HaganFeb 3, 2022

3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022

Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022

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