Larizza de Vera's Articles on Martech Zone

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Larizza de Vera

Larizza is a freelance writer who lives in the Philippines. She wrote several articles for the Asian Journal newspaper, and she just recently worked with an Intellectual Property law firm headquartered in Singapore and plans on pursuing a future career in IP law.

Content Marketing

Larizza de VeraOct 11, 2020

A Guide for Marketers About Intellectual Property (IP)

Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is essential to keep businesses afloat and help drive them toward success. So, it is important to secure and maintain your brand’s reputation to establish a smooth marketing campaign for your business. But before devising a strategic marketing campaign, marketers must fully realize their brand’s…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

A Guide for Marketers About Intellectual Property (IP)

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