Lindsay Duran's Articles on Martech Zone

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Lindsay Duran

Lindsay Duran is the chief marketing officer at Zilliant, where she is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning. A veteran in sales and marketing, Duran has worked directly with B2B companies to identify and resolve unique pricing, sales, and revenue challenges.

Sales Enablement, Automation, and Performance

Lindsay DuranAug 10, 2020

The Future of B2B Sales: Blending Inside & Outside Teams

The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions occur. Certainly, the impact on consumer purchasing has been immense, but what about business-to-business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly, Amazon Business’s influence is…

The Future of B2B Sales: Blending Inside & Outside Teams

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