Liam Lytton's Articles on Martech Zone
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Liam Lytton
Liam Lytton is the CEO & co-founder and Primary SEO/GEO Strategist at The 66th, a Vancouver-based digital agency helping businesses across industries get found on Google and AI search. A 3x entrepreneur with 8+ years scaling companies, he is personally involved in every client account. Before The 66th, he co-founded Make Progress AI, an angel-backed EdTech startup used by teachers in 50+ countries. His path to building companies started at 19, when he built partnerships and projects completely remote, during COVID, launched two companies and the work ethic that defines The 66th today.
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Liam LyttonJun 25, 2026The Algorithm You Did Not Hire Is Now Deciding Your Brand’s Reputation
In the Google world of ranking links, we aren't used to search engines making recommendations. Today, the companies that get named, get bought. A 47-year-old maple syrup company, invisible online for its entire existence, started receiving orders it couldn't explain.…