Lorraine Ball's Articles on Martech Zone
- Paid and Organic Search Marketing
Talk to Me with TokBox
I am a marketing geek, so I get excited when a new technology comes along which can help my clients. I spend hours registering for, and testing new services . I think TokBox may be my new favorite tool. I was introduced to the service by my attorney. ( Yes I have an attorney, and better yet, he is a…
- Content Marketing
There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories Social Media and Corporate IT. That…
- Email Marketing & Automation
Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”. In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. These messages can be email, voice mail, direct mail, or face to face. A truely…
- Content Marketing
Become a Brand of Choice
In a recent post, Seth Godin asked an important question I think every business owner needs to answer : Why You? Why Now? Lets face in most product categories, but certainly in internet services we have choices. When it comes to Email providers, web hosts, and customer relationship management software , the smart business owner should ask a potential…
- Marketing & Sales Videos
In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story. The customer might tell a few friends. For the most part, large companies like airlines could get away with delivering…
- Content Marketing
Great Brands Evolve Over Time
I love the Mac ads. Most people do, because they?re funny, without being offensive. They don’t bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them, it is easy to assume that Mac and Apple in general have always had great advertising. But a quick look…
- Social Media & Influencer Marketing
Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has…
- Social Media & Influencer Marketing
Deadbeats on Display? Twitter – New AP Managment Tool
I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When a client doesn’t pay a bill and dodges your phone calls, it is bad form to mention them by name…
Similar Content Different Delivery
Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different frame of reference, experiences, and relationship with the speaker which will effect their ability to interpret the message. The same is true in your written communication or…