Lorraine Ball's Articles on Martech Zone

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Lorraine Ball

Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action. Along with an extraordinarily talented team (which includes cats Benny & Clyde) she shares what she knows about web design, inbound, social media and email marketing. Committed to contributing to a vibrant entrepreneurial economy in Central Indiana, Lorraine is focused on helping small business owners gain control over their marketing.

Lorraine BallMar 15, 2010

Don’t Let Your Drip Campaign Become Chinese Water Torture

One of the most effective techniques to move Random Strangers to Raving Fans is to use a "drip campaign". In this process you identify a select group of people who fit a particular demographic, or better yet, share a common…
Lorraine BallFeb 13, 2010

Become a Brand of Choice

In a recent post , Seth Godin asked an important question I think every business owner needs to answer : Why You? Why Now? Lets face in most product categories, but certainly in internet services we have choices. When…
Lorraine BallFeb 4, 2010

In the Age of the Internet Customers Can Not be Ignored

Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story.…
Lorraine BallOct 19, 2009

Great Brands Evolve Over Time

I love the Mac ads. Most people do, because they?re funny, without being offensive. They don't bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them,…
Lorraine BallAug 28, 2009

Social Media PR – Risks and Rewards

A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site - Indy-Biz, as a way of…
Lorraine BallAug 11, 2009

Deadbeats on Display? Twitter – New AP Managment Tool

I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When…
Lorraine BallJul 27, 2009

Similar Content Different Delivery

1.webp" class="s3-img" border="0" alt="pencil-chart.png" align="left" style="align-left" /> Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different…
Lorraine BallJul 15, 2009

It is All About Reusable Code? er… Content

I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value…

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