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Home/Lisa Speck

Lisa Speck's Articles on Martech Zone

Total articles: 1

Lisa Speck

Lisa Speck is the Senior Analytics Translator at Gongos, a consultative agency focused on driving customer centricity for Fortune 500 companies.

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Lisa SpeckDec 19, 2020

Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z

The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision-makers are focusing…

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Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is the Chief Marketing Officer of a marketing intelligence company deploying AI and ML for retail leaders, OpenINSIGHTS. Douglas is an author, speaker, veteran, and very proud grandfather.

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Upcoming Retail Marketing Holidays

Jan 15, 2025:	National Hat Day
Jan 20, 2025:	Martin Luther King Jr. Day
Jan 29, 2025:	Chinese New Year
Feb 2, 2025:	Groundhog Day
Feb 9, 2025:	Super Bowl
Feb 14, 2025:	Valentine's Day
Feb 17, 2025:	Presidents Day
Feb 20, 2025:	Love Your Pet Day
Mar 14, 2025:	Pi Day
Mar 17, 2025:	St. Patrick's Day
Mar 21, 2025:	First Day of Spring
Apr 1, 2025:	April Fool's Day
Apr 7, 2025:	National Beer Day

Source: Retail Calendar

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About Martech Zone

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media

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